Commandment of Lord Mahavir

To live a fearless life, bless every living-being a fearless life

Easy lucid language

The content language so that the reader can easily understand be it Gujarati, Hindi or English

Effective Style

The style of presentation should be impressive but the crux of the matter should be easily conveyed and understood by the reader

Good Medium

The medium of publication would be only books, magazines, or periodicals published on good quality paper